Our Approach
Elevate your brand to unprecedented heights with Elite Concept Sales, where excellence is not just a promise but a commitment. Our distinctive and personalized approach goes beyond the ordinary, crafting robust relationships and fostering exponential growth with our esteemed retailers.
At Elite Concept Sales, being small and selective isn't just a choice – it's our strategic advantage. Your brand doesn't just fit into our portfolio; it takes center stage as our perpetual top priority.
Our depth of experience extends to major industry players such as WinCo and Albertsons Companies. With a wealth of established relationships with top-tier executives and key decision-makers, we bring an insider's perspective to the table, ensuring your brand receives the attention and recognition it deserves.
But it doesn't end there – we speak the language of data, schematics, forecasting, and budgeting. Let us be your strategic partner, utilizing our expertise to meticulously enhance every aspect of your business. Your success is not just our goal; it's our passion. Choose Elite Concept Sales and watch your brand thrive in a realm of unmatched excellence.
Our Story
Embark on a journey of unparalleled expertise and success with Elite Concept Sales, spearheaded by our visionary founder, Sasa Zuko. Sasa's illustrious career began in 2005 with Impact Sales, where he served as an in-house data/schematic analyst for the Albertsons Intermountain Division in Boise, ID.
In 2006, Sasa's passion for excellence led him to the forefront of selling perishable products for Impact Sales, featuring major brands such as Litehouse Foods, Sugar Food Corporation, JSL Foods, Christopher Ranch, Renaissance Foods, and more, at retail giants like Albertsons and WinCo.
His prowess in the industry only grew as he took on the representation of grocery and general merchandise power brands, including the likes of Green Mountain Coffee/Keurig, Mattel/Fisher Price Toys, and Organic Valley Milk.
Sasa's journey reached new heights in 2008 when Impact Sales recognized his leadership and promoted him, relocating him to Portland, OR. There, he managed the PNW territory, calling on key players like WinCo Foods, Albertsons, Fred Meyer, and Independent Distributors such as United Salad/Duck Delivery, Unified Grocers, and Charlies.
Returning to his roots in Boise, ID, Sasa assumed the role of division manager for Impact Sales' Intermountain Division in 2012, showcasing his unwavering dedication to success.
In 2016, driven by a commitment to excellence, Sasa joined Post Consumer Brands, a major cereal manufacturer. As the WinCo and Albertsons Corporate team leader, he managed a high-performing team, achieving revenues in excess of $100M.
Fast forward to May 2018, and Elite Concept Sales emerged, a dynamic agency based in Boise, ID, specializing in the sales and marketing of grocery, dairy, bulk, and perishable products. Elevate your business with ECS, where Sasa's expertise and passion for success converge to redefine industry standards.