Elite Concept Sales

Our Approach

Take your brand to new heights with Elite Concept Sales, where excellence is not merely a promise—it’s the foundation of everything we do. We offer a distinct and tailored approach that cultivates meaningful relationships and drives exceptional growth with our retail partners.

At Elite Concept Sales, our boutique model isn’t just a choice—it’s our competitive advantage. Your brand will never be one among many; it will receive the focused attention and dedication it deserves.

With extensive experience working with major players like WinCo and Albertsons Companies, we have cultivated a strong network of industry professionals and decision-makers. We leverage these connections and our insider knowledge to ensure your brand stands out and gains the visibility it needs to succeed.

In addition to our relationships, we bring expertise in data analysis, forecasting, and budgeting, guiding you through every aspect of the business. Think of us as your trusted partner, providing strategic direction to accelerate your brand’s growth.

Partner with Elite Concept Sales today, and watch your brand thrive in an environment where excellence and opportunity converge, delivering results that matter.

Our Story

Sasa's career kicked off in 2005 with Impact Sales as an in-house data/schematic analyst for the Albertsons Intermountain Division in Boise, ID, and he hasn’t looked back since.

Driven by a passion for excellence, Sasa quickly made a name for himself, diving into the world of perishable products in 2006, working with major brands like Litehouse Foods, Sugar Food Corporation, JSL Foods, and more. He helped bring these household names to retail powerhouses like Albertsons and WinCo.

But Sasa didn’t stop there—his expertise expanded as he represented powerhouse brands like Green Mountain Coffee/Keurig, Mattel/Fisher Price Toys, and Organic Valley Milk. From there, his career soared. In 2008, Impact Sales promoted him to manage the Pacific Northwest territory, where he worked with top players like WinCo Foods, Fred Meyer, and independent distributors like United Salad/Duck Delivery.

Back in Boise in 2012, Sasa became division manager for Impact Sales' Intermountain Division, further solidifying his status as a leader in the field.

In 2016, Sasa joined Post Consumer Brands, where as WinCo and Albertsons corporate team leader, he guided a high-performing team and helped generate over $100M in revenue.

Then, in May 2018, Elite Concept Sales was born—a dynamic agency specializing in grocery, dairy, bulk, and perishable products. With Sasa’s expertise and relentless drive for success, ECS is redefining industry standards and propelling your business to new heights.

Join us at ECS, where passion, experience, and innovation collide to create a winning formula for your brand!